The initial inception of Brilliance Coaching was on April 24, 2021 during the last day of residency in the Executive Coaching Program at Royal Roads University. Our instructors Scott Richardson, Marg Busse and Carollyne Conlinn encouraged us to connect and reflect often through journaling. They asked us what we were leaving at the door as we embarked on this coaching journey.  

What was I leaving at the door? My journal entry read, “I am leaving self doubt right here, right now!” What held me back before was not going to hold me back going forward. It’s been a process to get here, however a great coach of mine who lived B!G himself kept encouraging me to hold that space of dreaming big but to take tiny steps daily, and here we are!

My coaching journey started with coaching others, a requirement to graduate. The business of coaching was a whole other subject that I needed to explore on my own… except, with coaching we don’t have to do it alone! 

We are in business…

What are you leaving at the door?

I’m ready when you are – let’s connect.

I was a human “Being”, mindful of creating profound clarity. It was through my coaching sessions that I was able to have a thinking partner to conceptualize these thoughts and clarify the action forward. This deeply profound clarity was generated from being more present, helping me discover hidden treasure chests filled with gems of clarity and learning. These chests are everywhere around us and not so hidden when we are mindful and present, and we are the key to opening these chests.

What does all of this have to do with the branding of Brilliance Coaching? Well, it is the brand! It’s our story about being humble, vulnerable, and authentic with the mission, vision and core messaging. 

In the above images, on the left is the branding iceberg that describes a company’s marketing initiatives of bringing the brand to life so they can describe who they are being to stakeholders. On the right, we have the below the waterline model where the iceberg represents our core thoughts, actions and patterns of behaviour that shape who we are being and influence our unique narratives that either keep us moving or get us stuck. Depending on your perspective each iceberg almost looks like a diamond, at least it does to me.

The Brilliance Coaching diamond represents the core of the whole person, with five distinct points.

It’s our spiritual self that connects our values and purpose.

It’s our emotional self that connects how we process feelings and intuition from experiences.

It’s our social self that connects our identity through relationships and boundaries.

It’s our physical self that acts as a system of resources of energy and limitations.

It’s our mental self that connects our knowledge and thoughts from experiences.

It’s this whole-self awareness that creates the necessary immense pressure to unearth our imperfect hidden gem; like a diamond’s core, our true inner reflection reveals our unique and imperfect brilliance.

The shadow represents our fears of discomfort contrasted with the light of possibility; we must learn to become comfortable with the discomfort of our growth.

The lines within represent the interpretation in which the subject is viewed and the levels of depth one can explore.

The diamond’s core represents our blemishes, our prisms or the prisons of our own narrative. Paragons of potential. Luminosity of mind and being. Metamorphism and transformation of our limitless possibilities.

There is no shortcut to learning through experience. It’s through our journey of self-awareness that we begin to shape our deeper understanding of ourselves and what we recognize and value in others. It becomes a genuine commitment to building self-confidence in order to expand our own possibilities and contribute to the growth of others. It’s creating a safe space for true inner reflection where we can unearth our imperfect brilliance to help us transform and thrive.

The header image of this blog post is the first draft of my logo. It was designed by my 8-year-old daughter who remains the inspiration of my why – to support thriving and healthy organizations that embrace healthy corporate cultures that she would one day be proud to work with.

How will you unearth your brilliance? I’m ready when you are – let’s connect.